Work ethic is timeless. Regardless of what generation you grew up in, you can control how hard you work – the same sentiment stands true for those who work in the world of funeral service and death care.

Look no further than Moser Funeral Services for inspiration. Robin, Scott, Cassandra, and the entire team focus on delivering an exceptional experience for every family they serve in their Colorado communities.

If you’re a funeral director or a funeral home owner, you may feel like you’re forced to choose between improving business, or improving the experience you offer to families. Learn how the team at Moser Funeral Services is able to accomplish both and fully modernize their business with Gather.

The Legacy of Moser Funeral Services

Moser Funeral Services, located in Evans, Colorado, serves families all across central and northern Colorado, stretching from Greeley down to Denver.

Robin and Scott Moser started the business in 2000, with a strong desire to provide a high level of quality and compassionate care to families and friends who have experienced the loss of a loved one. Their vision is to help ease the stress that comes with planning a loved one’s services and offer a wide array of offerings that help every family, including:

• Traditional services or burial
• Cremation services
• Permanent memorialization
• Veteran’s services
• And much more

Their team occasionally serves out-of-state families, including services in Wyoming and Nebraska.

Robin and Cassandra’s Work in Death Care

Robin Moser co-owns the business with her husband, Scott. Her start in death care began 23 years ago when the funeral home opened. Scott, who earned his degree from the San Francisco College of Mortuary Science, holds 40+ years of experience in funeral service. Long story short – Robin may joke with you that she got into the profession through marriage.

For Robin and Scott, their goal is to help people through their toughest times and help provide a great service to honor their loved ones. They can’t always help with the pain, but they strive to help honor every loved one who is lost.

Cassandra Torrez also helps manage operations at Moser Funeral Services. After starting as front desk support at the funeral home, she now meets with families as a fully licensed funeral director. For Cassandra, hearing appreciation from every family she serves is what makes her work enjoyable – especially when she builds the tribute videos from all of the photos and memories that every family contributes.

In Funeral Service, Change is Inevitable

Robin and Cassandra both note several new challenges that funeral homes will need to face head-on in order to be successful:

• Rising Cremation Rates: funeral homes need to find ways to generate profitable margins as more and more families prefer cremation.
  
• Staff Adoption of New Technology: more generations of funeral directors need to learn new technical skills, including mobile and cloud-based software, operating live streams, communicating digitally, and more. Funeral directors will need to learn how to maximize the impact of tech with every family they serve.
• Remote Service Planning: more families, influenced by COVID-19, prefer to do everything online, and don’t want to come into the funeral home to plan services.
  

The advice, from Robin and Cassandra, to future generations of funeral directors is this: Be prepared to learn quickly, and find the small wins in every interaction to keep the fire and the passion for your career. Gather has been instrumental in this process.

How Gather Has Impacted Business

Since switching to Gather’s funeral management platform, funeral livestreaming system, and KeepTrack, the team at Moser Funeral Services credits a good amount of their success to the following:

• Remember Pages: “I’d have to give kudos to the Remember Page that the family sees [for each case]. To give people the ability to go in and write comments and share photos, it’s a really nice feature. It looks nice. We love showing it to our families and they really appreciate that part of it.”
• Save Time With AutoForms: “Being able to send families to the Gather app and have them fill out even the vital statistics, even before they come in. They can get a jump on that. That’s been a big help. For people being out of state who have to sign cremation authorizations, the electronic signature has been very helpful.”
• Track Chain of Custody With KeepTrack: “It’s been very helpful from the pickup perspective. When you go to a hospital or go through the check-in process, people have to sign off when making the removal so they can keep track of belongings, where they are, making sure they have the correct person, verifying the ID. We already had a paper checklist, but having this is really kind of neat. Just scanning the QR code when you move someone is pretty easy.”
  
• House All Data In One Place: “I like how you can click on a person’s case and you can see every single thing that’s been done, so it’s nice to have all that info in one central location.

Modernize Your Funeral and Cremation Services With Gather

If you’re looking to modernize your death care business and provide a more exceptional experience for both your staff and the families you serve, Gather’s funeral management platform may be the right fit for you. When you switch to Gather, you unlock access to:

• AutoForms and E-Signatures
• Centralized Document Library
• Statement Builder
• Digital GPLs and Digital Showrooms
• Obituary Builder
• Reporting
• Aftercare Tasks
• And much more!

Request a free demo to get first-hand experience with the platform and learn about what it would cost to get started with Gather today.