Marotti-Burns Funeral & Cremation Services, nestled in Lacey Township, New Jersey, was born from a heartfelt mission: to provide compassionate, affordable funeral care with a special emphasis on honoring veterans. With the support of Gather’s innovative funeral home software, Marotti-Burns has seamlessly integrated modern technology into their operations, offering families personalized, accessible services that reflect their commitment to dignity and respect.

Case Study Overview

• Customer Name: Marotti-Burns Funeral & Cremation Services (Marotti-Burns Funeral Home)
• Location: Lacey Township, New Jersey
• Using Gather Since: 2024
• Uses Gather For: Case Management, Integrated Website Design

The Story of Marotti-Burns Funeral Home

Born from a dinner table conversation and fueled by a shared passion for service, Marotti-Burns Funeral & Cremation Services was founded by Courtney Tobin-Iacone and Jonathan Marotti. Determined to build a reputation from the ground up, Courtney and Jonathan discovered a chapel-like property that felt like the perfect fit for their vision of their own funeral home – and the rest is history.

After purchasing the property, the pair opened Marotti Burns Funeral & Cremation Services in late 2024. Amid rising funeral costs, they see an opportunity to offer more affordable services for everyone in their community and go the extra mile to create even more meaningful, accessible, and personalized funeral services for local veterans.

“Veterans don’t really get much. Funeral homes will offer exactly what the government offers, and nothing more,” Courtney shared. “Some will offer a free casket, and it’s sometimes limited to 2-3 caskets. So we said we can do better. We have a wide array of options for them.”

Marotti-Burns Funeral Home’s Goals

As a brand-new business in the community, Marotti-Burns Funeral Home needed simple tools that could help the team operationally hit the ground running with speed, professionalism, and flexibility — especially for Jonathan Marotti, who is the funeral home’s executive director and managing licensed funeral director. There were a few key goals that the funeral home was looking for when it came to a website provider and funeral home management software:

• All-in-One Solution: As a new business, it’s important to be efficient with operating costs and time, especially in the first few years. Jonathan and Courtney knew they wanted to work with a platform that would allow them to manage cases, create contracts, collect e-signatures, create obituary pages, process payments, and create a beautiful website design, all in one experience.

• Strong Community Presence: The team at Marotti-Burns knew that having a modern, easy-to-navigate website was paramount to building their reputation in the community. They wanted to ensure their website was unique and helped them stand out to families looking for personable, top-quality funeral services in Lacey Township.

• Advanced Family Interaction: As families and consumers become increasingly tech-savvy and geographically dispersed, Marotti-Burns Funeral Home desired a platform that allows them to engage multiple loved ones from the same family in planning and memorializing, no matter where they are. In 2025 and beyond, this kind of digital collaboration will be essential for meeting modern expectations around convenience, transparency, and personalization. It empowers families to contribute information, upload photos, coordinate tasks, and stay informed in real time, creating a more inclusive, streamlined, and meaningful planning experience.

How Gather Helped Marotti-Burns Funeral Home

From launching a beautiful website to streamlining every aspect of case management, Gather has enabled Jonathan and Courtney to launch and grow the business one call at a time. Here are a few ways the pair credits Gather for some of their early success:

On-The-Go Access

“You can use it from your phone, your laptop, from anywhere. Editing obituaries on the fly is a game changer, Courtney cites. She loves that she can process payments from families, create contracts, send signature packets, and manage cases without being tethered to the funeral home or a desktop computer.

Simple Family Portal

“Some people know information others don’t about the loved one’s vitals and death certificate — the family portal is incredibly helpful for those situations,” Courtney mentioned. She loves how her team can invite families into the family portal to collaborate, ensuring accurate information and a more inclusive planning process.

Instant Reports & Insights

Courtney Tobin-Iacone mentioned her love for Gather Analytics and her ability to generate an unlimited number of custom reports for the business in just a few clicks. Gather enables her and the rest of the team to make informed business decisions, spot trends over time, and better understand their community needs — ultimately allowing them to serve families more effectively and run their operations more strategically.

Modern Website Experience

Jonathan Marotti understands just how important the website experience is for families, as well as the obituary page experience. “I love that our website is so much better from a competition standpoint, with the motion pictures. It’s a piece of us,” Jonathan explained. “The Remember Page is great. We light a candle for every single family. People get to share those important memories with us [through Gather], and they get to share memories and pictures in the obituary.”

Gain a Competitive Edge With Gather

From day one, Jonathan, Courtney, and the rest of the team at Marotti-Burns Funeral & Cremation Services understood the power of first impressions. They believe that Gather, in addition to their countless hours of hard work and dedication, has provided them with the proper foundation to grow into a community staple and a funeral home that families trust for years to come.

Are you looking to positively impact your community with your funeral home business, just like the team at Marotti-Burns Funeral and Cremation Services? Schedule a discovery session with our team and learn how funeral homes (both new and established) can get started with Gather to streamline funeral arrangements and create a better experience for your team and your families.