At the end of the day, any successful client partnership or relationship boils down to trust.
One of the best ways to build trust quickly with your community as a funeral home? A website!
Nearly 90% of consumers believe that a business with a website is more credible than one with only a social media page. So, why does this research matter?
If you help operate a funeral home, your business ought to have a website. However, you need to make sure that it stands out.
Oftentimes, there are funeral home websites that lack creativity or functionality. As a result, those outdated websites fail to establish a healthy level of trust with potential client families.
When families view an online memorial page or obituary, they are seeking an intimate moment to celebrate and remember their loved ones — a longlasting, personal keepsake that can be cherished forever.
If you’ve made it this far, you’re making great progress and clearly have a desire to design a website that can deliver this value to your families. Check out some of our favorite examples below to serve as inspiration for your funeral home website design.
Since being founded in Greenville, Tennessee around 1959, Jeffers Mortuary has been providing peace of mind to families for over 60 years. Jeffers Mortuary owns two main locations — their funeral home in Greenville, and their funeral chapel located in Afton.
Over the past few years, the Jeffers family recognized that more families were searching for funeral services online, and they quickly adapted by creating a brand new website to promote their services.
Jeffers Mortuary’s website includes a navigation bar towards the top of their homepages, walking through some of the central aspects of their business:
By providing a simple, easy-to-follow navigation bar, families can navigate through Jeffers’ website with ease and quickly find the resources they need to plan out funeral services, learn more about the story of Jeffers Mortuary, and quickly get in touch with your funeral home to inquire about your services.
What’s another key component that your funeral home website design should thoughtfully incorporate? Here is our recommendation — imagery, imagery, imagery!
Check out some of the attention-grabbing imagery that is used on Jeffers’ website. Their homepage highlights each of their beautiful locations with high-quality photography that shows off the beautiful greenery that surrounds their funeral home and their chapel. You may be wondering: how does this really help?
Images act as storytellers, and most times they can be better storytellers than words. They have the power to make or break a family’s decision to commit to your business. In fact, a recent study from PR News found that online content with good images get around 94% more views than pieces of online content without good images.
Nelson Family Mortuary has been open for nearly 5 years, providing funeral services for families in Provo, Park City, and Heber City, Utah. They provide several different services for families according to their website:
When perusing Nelson Family Mortuary’s funeral home website design, there is one feature that stands out in particular — their obituaries page.
Obituaries are detailed and written with care to notify loved ones about an individual’s passing or death. More importantly, they act as the living memory of a loved one. This website in particular has created an online page where obituaries can live forever for family members.
That way, instead of family members being required to sift through endless piles of documents and family knick-knacks to find the obituary, they can quickly visit the Nelson Family Mortuary website and easily find their loved one’s memorial page.
Additionally, each individual’s obituary has a custom theme that is unique to their life, creating a more meaningful and comforting experience for family members who continue to visit their online obituary.
By including an online obituary page that serves as a digital memorial for family members to quickly and easily view the obituary of a loved one, you can truly go above and beyond to provide quality services to families.
Founded in 1915, Jenkins-Soffe Cremation Funeral Home has been providing funeral services to families in South Jordan and Murray, Utah. With 10 funeral directors on staff, they are well-known in the area for their quality services — and their amazing website!
Through Jenkins-Soffe Funeral Home’s website, they offer live streaming services and host those live streams through their website for people to view. This is incredibly beneficial for family members who are unable to attend funerals in person.
Plus, the live streams are recorded, providing families with an opportunity to let a loved one’s memory live on forever.
By integrating this livestream capability into their website, Jenkins-Soffe Funeral Home is able to provide additional value and quality to the families they help.
While many people still use a desktop computer to find their information, trends are showing that more people are transitioning to the usage of mobile devices instead. In 2021, one study reveals that the share of mobile users increased by 10%, and the share of desktop users decreased by nearly 7% — a substantial shift in just a single year.
Oftentimes, small businesses that are new to the online realm will only optimize their website for desktop, but this often results in a less-than-average experience for visitors on their website.
What does this mean? Let’s talk through a real-life example. In this example, let’s say that a family is looking for funeral services directly from their phone. When they click on a website from Google, they land on a website that:
These are typically telltale signs that a website was clearly not optimized for mobile devices like smartphones.
On the other side of the coin, the setup of Jenkins-Soffe’s website is impressive. Their website is 100% optimized for mobile users as well, meaning that they’ll be able to clearly communicate their services to the growing number of families who are moving to mobile devices to complete their research for funeral services.
The more mobile-friendly your website is, the better (and more) business you’ll be able to do.
As discussed earlier, funeral home websites don’t need to be boring or simply be window shopping. They exist to be more than that.
Funeral home websites can be dynamic and personal. They can help foster those intimate moments for families.
Plus, websites are one of the main assets that your funeral home can invest in to ensure future business and build trust within your communities. Owning a great website builds stronger awareness of your funeral services. The more awareness your business has from within your community, the more people you’re able to help.
Take your inspiration a step further, and look into partnering with a company like Gather that can help bring your vision to life and create a funeral home website design that:
In a world where every funeral home site looks the same, our team will help you stand out. To learn how you can begin breaking ground on your own custom funeral home website design, call us at (866) 313-1601. We have the passion and expertise to bring your vision to life!