Look, it’s no secret anymore – your funeral home or crematory needs to adapt to remain competitive and successful. Changes are taking place every day. That’s why funeral software has emerged and plays a crucial part in modern death care. This blog dives into the key role that software plays in addressing challenges faced by funeral professionals today.
Death care has changed drastically over time. Up until the 20th century, families held funerals themselves and even the burial of the deceased often took place on the family’s property. As funeral services became more common, funeral homes were established to provide death care in communities. These funeral homes were typically family-run, but this began to change in the 60’s as funeral homes were consolidated.
Though services have continuously evolved, just twenty years ago it was still the norm for funeral directors to hand-deliver death certificates and other required forms. However, in recent years the profession has taken great strides, evolving and integrating with technology.
As modern problems, needs, and opportunities have arisen, deathcare has had to adapt. To stay relevant and maintain a healthy business, funeral homes must address these modern challenges with modern solutions. We’ll be addressing how you can overcome some of the most common challenges with funeral management software.
Educating families is essential to helping them feel they are receiving the value they deserve. Providing families with a clear view of what to expect also ensures you are both on the same page. Guide them through the entire process by showing them the work that you’re providing and helping them understand their part. Gather’s customizable workflows do just this.
With Gather’s funeral management platform, you can build a customized workflow that fits your individual needs. As you mark off tasks, families can follow along with your progress in family view. Family view provides a simplified view of the tasks you see, made specifically with the family in mind. Family members can even be prompted to help with tasks you assign to them. With Gather, absolutely every step is highlighted and guided for the family.
It’s becoming increasingly important to offer personalized services that help your funeral home stand out. Luckily there are a variety of ways funeral homes can create unique value in their services. For example, you can personalize a service by serving the decedent’s favorite food or having a local band play. Remember Pages are another way to help personalize a service in a way that helps preserve a loved one’s memory.
Remember pages are custom pages, part of Gather’s case management, created for every case. A family creating a remember page for their loved one simply picks a design, uploads pictures, and shares memories. It all lives on online, forever.
Having a website that effectively showcases your services, is crucial in advertising your funeral home. On your website, you can provide engaging features, such as an obituary slider and even the option to subscribe to obituary notifications. Keep in mind that your website and obituaries are also advertising your funeral home. If you’re interested in having an integrated website that will engage your community, Gather would love to help.
You should also consider maintaining your appearance through your socials, business listings, and local events. If you’re looking for other ways you can market your services, check out this blog from Disrupt Media with 18 unique marketing ideas for funeral homes.
As families continue to lean towards affordable options, you’ll need to find ways to generate additional revenue for your business. It’s becoming increasingly important to offer personalized services that help your funeral home or crematory stand out. Luckily there are a variety of ways funeral homes can create unique value in their services, including the funeral software that is used to serve families. Additionally, you can personalize a service by serving the decedent’s favorite food or having a local band play. Remember Pages are another way to help personalize a service in a way that helps preserve a loved one’s memory.
Remember that one of the best places to add value to a cremation is in the service. Your services are what make your funeral home unique. Remembering that your services can’t be provided anywhere else, is key to embracing the shift towards cremation. For more ways you can add additional value to your cremations, consider this blog with 5 creative suggestions.
Gather is constantly evolving because your needs are too. Our technology keeps up and that’s exactly why it’s crucial to providing great death care today.
At Gather, we believe in funeral directors, and we want to help you reach success. To hear more about how Gather can help funeral directors like you, schedule a demo today.