The 4 Big Benefits That KeepTrack™ Offers Funeral Homes

Have you ever watched The Boys? It’s a show on Amazon Prime. Here is the quick summary – superheroes viewed poorly in the public eye.

Sound familiar?

When it comes to chain of custody, funeral homes sometimes find themselves in sticky situations that damage their public reputations – misplaced bodies, wrong ashes, and other unfortunate events.

Luckily, there are new chain of custody innovations available to funeral homes like KeepTrack™ that can protect funeral homes and ensure their success for years to come.

Here are the 4 big benefits that your funeral home can experience when investing in a tool like KeepTrack.

You Protect Your Funeral Home’s Reputation

Unfortunately, there are instances where funeral home’s dispose of the wrong body or bring the wrong body to a funeral service.

The results of those mistakes can be catastrophic for funeral homes. Take a look at some of these real-world examples below:

• CBS News (2021): Funeral Home Sued For $88 Million, Wrong Body Buried
• NBC Dallas Fort-Worth (2021): Family Alleging They Were Given The Wrong Ashes
• The Fresno Bee (2022): Woman Was Dressed and Delivered to Wrong Funeral

Body tracking and body management for funeral homes are important for this very reason. You and your team need to ensure that your communication is streamlined throughout the chain of custody.

The Potential Risk of Poor Body Tracking

Even one mistake in your funeral home body tracking can result in any of the following consequences:

• Your funeral home can be sued for negligence and lose a large sum of money
• Your funeral directors can lose their licenses
• Your funeral home’s brand can be permanently damaged (likely irreversible)
• You run the risk of going out of business

Human error is not an option when it comes to this area of work for your funeral home.

How KeepTrack Helps Mitigate Risk

With a system like KeepTrack, you’re able to provide your funeral home’s team with the necessary tools to prevent human error from happening. Once your funeral home is KeepTrack certified, you’re able to tag decedents with a fireproof, durable tag that is capable of withstanding all forms of disposition.

For each step in the disposition and preparation process, you can scan the QR code on the tag with your phone to complete and track tasks within the KeepTrack software.

This streamlines communication within your team, keeps everyone up-to-date on a particular case, and minimizes the risk of human error when it comes to accurately tracking bodies.

You Offer More Value to Families

By streamlining decedent tracking and body tracking, you are able to provide families with even more peace of mind that their loved one is in great care.

Once you’ve completed your training and passed the KeepTrack Certification Course, your team can also proudly display your KeepTrack certification in your marketing materials. This helps you gain more credibility with your families and your community.

We also live in an experience economy. Families want a meaningful experience, especially in the funeral industry. Here are a few ways that you’ll improve the funeral planning journey for families through KeepTrack:

• You’ll provide regular updates and keep them informed during the prep process
• You’ll provide keepsake medallions that they can hold onto forever and use to visit the Remember Pages of their loved ones
• You can create unique Remember Pages that live online forever with the obituary, notes, and photos to help honor loved ones

Families appreciate knowing that you are putting the extra effort to do everything you can to go above and beyond for them.

You Provide More Value to Your Business

By adding the necessary security blanket of KeepTrack to help safeguard your funeral home’s reputation, you’re setting your business up for more future success in a few different areas.

You Optimize Your Labor and Time

By choosing to use an old-fashioned pen-and-paper system for your funeral home’s body tracking, you open up the door to poor communication.

For example, let’s say that you leave a sticky note on your coworker’s desk about a certain decedent that needs to be cremated. If you wrote ‘Jess’ but your handwriting makes it appear as ‘Jeff’, your coworker will likely become confused and end up wasting precious time chasing you down for clarification or a clear answer.

In the funeral industry, time is everything for your funeral home. KeepTrack can help clean up your body tracking processes and make your business more agile.

You Increase Visibility Within Your Business

There is nothing worse than not having a good pulse on your business. Instead of losing visibility within your business, you can utilize the KeepTrack system to efficiently manage chain of custody, find gaps in communication, and quickly see new trends in your funeral home’s case volume.

You Reduce The Risk of Surprise Expenses

By investing in KeepTrack to help prevent mistakes in chain of custody, you reduce your risk of being sued. Let’s say a family files a lawsuit against you, and you win the suit – you will still have to pay for the legal expenses to hire a lawyer or legal specialist in court. Plus, think about all of the time that you have to contribute to a lawsuit instead of being able to focus on your business strategy.

Your business and its finances are important. Do what you can to protect it.

Keepsake Medallions Can Be a New Revenue Stream

A bundle of 20 KeepTrack family medallions costs your funeral home $200 – $10 per medallion. Here’s how the profits would break out for your funeral home if you offered medallions to your families as part of your GPL at a higher markup of $20 each:

• 20 medallions x $10 original cost = $200 investment
• 20 medallions x $20 markup cost = $400 gross profit

Once you subtract your gross profit from your investment, you actually cash in a $200 profit from the family medallions, a 2x ROI.

What you choose to do with the family medallions is fully up to you, it is your business. But with a few calculations and confident projections, you can turn KeepTrack into a new profit or revenue stream.

You Give Yourself More Peace of Mind

More than anything, KeepTrack offers you and your team more peace of mind. Plenty of people hold the common misconception that funeral home life isn’t stressful.

We both know that couldn’t be further from the truth.

Regardless of what position you hold at your funeral home, there are many things to keep track of, and sometimes you are forced to accept the risks and bottlenecks that are presented with current processes.

Chain of custody is not the process that you’ll want to accept risk in.

You owe yourself more peace of mind when it comes to chain of custody and tracking decedents, and that’s something that can be achieved with a proper system in place.

Safeguard Your Funeral Home

At Gather, we’re dedicated to helping funeral homes adapt, thrive, and leave a lasting impact on their communities.

The benefits of KeepTrack will be felt by your funeral home, your families, and your community for years to come.

Buy the KeepTrack Starter Kit today to get started, or chat with our sales team to get answers to any of the questions that you still have.